ABOUT ME
Sarah Moabi — a Senior Product Designer who loves turning ideas into beautifully crafted luxury experiences.
With 5+ years of experience, I’ve designed product, retail, and brand solutions across Fashion, Luxury, Hospitality, and Sports.
I studied Textile Design at the University of the Arts London, where I developed a strong appreciation for materials, detail, and design thinking grounded in commercial reality.
Since then, I’ve worked on high-profile design projects including the FIFA World Cup Qatar 2022, helping turn creative direction and merchandising concepts into scalable, production-ready experiences.
▪ End-to-end product design (concept → launch)
▪ Licensed product merchandising & branding
▪ Retail & physical experience design at scale
▪ UX collaboration for e-commerce platforms
▪ Supplier & vendor coordination
WHAT DO I DO
FIFA World Cup Qatar 2022 - social media poster. Fully designed by me.
SELECTED WORK
▪ FIFA World Cup Qatar 2022
▪ Licensed Merchandise & Retail Stores
▪ Role: Creative Designer
▪ Scope: Merchandising · Retail · Multi-stadium